The Booming Business of Triathlon

Beyond the swimming, biking, and running is a serious business say USAT Executive Director Skip Gilbert and Director of Sponsorship for Ironman North America Thomas Miller in this TransitionTimes.com interview. "Our constituents define themselves by the sports they embrace. They don’t have just one uniform in their closet but a full wardrobe for a variety of activities twelve months a year. They travel, live life fully and spend on products that complement their lives. It’s an ideal market for any brand manager whose product aligns with this type of individual."