Can You Win Friends With Salad?

McDonald's and Burger King are publicizing new salad, fruit, and vegetbable offerings. McDonald's claims to be the largest single buyer of apples in the U.S. But is it all a front to allow them to keep pushing their unhealthy foods?

"It's hard not to be cynical about a piece of activity like this," said one ad firm executive. "At the end of the day, aren't they just trying to sell McNuggets on the back of McSalads and McApples? ... I wonder who the target audience is in all this. Are they doing this to reach kids or to communicate to wider audiences that they have an ethical marketing standpoint?"