Get Figgy With It

Want to be healthy and fit? Eat Fig Newtons.

"As a three-time Ironman champion, I need short and long-term energy from carbohydrates to help me perform at my peak," says Heather Gollnick, Ironman competitor and triathlete. "That's why I'm helping bring figs and Fig Newtons to the forefront -- to encourage everyone to experience the power of the fig."

Fig Newtons also are the 'Official Energy Snack of the Ironman Triathlon World Championship.'

To Kraft Foods' creative/PR agency, for this campaign I say: "Nice try."