The Fascinating History of Gatorade

It might be time to re-think your priorities and shut down your tri blog if your nightstand includes a copy of Darren Rovell's new book called, The First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon. Now, on the other hand, a book on the history of Clif Bars...dude, that would be so sweet.